Playtika has purchased mobile game developer Superplay for $700 million. An additional payment of up to $1.25 billion may be ...

Meta and eyewear giant EssilorLuxottica have revealed plans to continue their collaboration on smart glasses "into the next ...

The European Commission has launched two key proceedings to ensure Apple Inc. fully complies with the Digital Markets Act ...

Metacore has decided to halt development of the free-to-play village-building game Everdale, returning the project to its ...

ContextSDK, a mobile app engagement platform, has secured $4 million in seed funding. The round, led by Speedinvest with ...

ITV is taking steps to recover lost advertising revenue by launching its new consumer-focused affiliate marketing platform ...

The Advertising Standards Authority (ASA) has teamed up with Compare the Market's famous meerkats and Acast for a new ...

Basketball icon Shaquille O’Neal has been rebranded as Shaquille O'Deal for Klarna’s upcoming major Christmas campaign, ...

Mercury Holidays has named Christian Armond as its first Chief Marketing Officer. Armond will focus on developing the travel ...

Meta has unveiled new Instagram accounts tailored for teens, aiming to boost privacy and parental controls. This initiative ...

Gamelight’s innovation in rewarded user acquisition (UA) is transforming the mobile gaming industry. What was once a niche ...

Without mastering user acquisition, you are unlikely to get far in today’s highly competitive app marketing landscape. In ...